The Growth Of Media Publishers Using Affiliate Marketing – What You Need To Know

The Growth Of Media Publishers Using Affiliate Marketing – What You Need To Know

As many of us performance marketers will know, the growth of media publishers through affiliate marketing has been a much-discussed topic for the last few years. But precisely how can brands engage with media publishers, both large and small, that use affiliate marketing?

Looking at publishers such as Buzzfeed may lead affiliate marketers to believe Amazon dominates this content space. However, this does not mean Buzzfeed are not open to working with specific brands; H&M and Feel Unique have also benefited from their editorials. Brands who fall under the categories of fashion, beauty, household and even niche sites such as Wickeduncle and Prezzybox can benefit from their ability to highlight certain products with an innate credibility and longevity that cannot be matched.

Engaging with media publishers, large and small

Larger media sources such as Marie Claire and Hearst Magazine Group also work within the affiliate space, this is important to evaluate as part of any affiliate strategy as they have specific demographics which can be accessed via multiple mediums on a CPA model. Due to their size and scale, they are a very efficient way to promote content whilst also driving sales. It is possible to access their user-bases via their content-rich websites, newsletters and their social media outlets on a risk-free model encouraging both the brand and the media outlet to maximise ROI in a way that has never been possible before. Due to their level of brand recognition, the conversion rates are higher and the consumers are more trusting, for example Good Housekeeping can also provide their seal of approval to products.

Using this to amplify any affiliate strategy will increase conversion rates significantly. Engagement, which is naturally hard to measure within affiliate tracking systems, is also a significant KPI. The life-time value is a key consideration when evaluating any campaign’s success with media publishers.

Don’t discount smaller media publishers which may usually be considered as content publishers as there is very little difference between media and content publishers once they get large enough. Getting in early will make all the difference when negotiating commissions and building up the relationship. These publishers work very well for specific audience targeting and have an engaged and high-quality user-base such as with Weather2Travel.Com.

How brands can make the most of affiliate marketing

When working with media publishers, it is important to identify all those who work on an affiliate model and precisely how they go about doing this. Larger editorial sites will usually work directly with brands and sign-up to their affiliate tracking network. Some media publishers, however, have plugged in solutions such as Daily Mail’s solution with Global Savings Group.

Incentives are also an important consideration, does the publisher have any minimum commissions or do they only promote best-in-market offers. Ensure incentives align with the overall objective and have a profitable ROI.

A clear objective is essential

Finally, as with any affiliate strategy, it is important to have a clear objective – such as obtaining new customers or driving sales of a specific category or product. It is essential that this objective is shared and agreed on with the publisher with measurable KPIs will ensure the best outcome is achieved. This, along with the points above, are all vitally important to consider to ensure your brand is making the most out of affiliate marketing.



A 2020 Guide To Business Opp Affiliate Marketing



A 2020 guide to Business Opp Affiliate Marketing

Companies / SME Jun 11, 2020 - 12:38 PM GMT

By: Submissions



There are lots of different ways that you can make money by using the internet to your advantage. You can probably guess that by yourself- the internet is absolutely huge in size and that therefore means there are a vast number of opportunities out there for you to exploit. This means that you can have a good think about what interests you and what kinds of things you’re good at doing when you’re online. When it comes to making money, it’s all about playing to your strengths. That’s what will get you the best outcome, so before you read on sit and reflect on what you think are the best ways to reach your potential.



One thing you could have a think about doing is getting involved in affiliate marketing. You might have heard of this already, or you might not have. It doesn’t really matter that much, because even if you have heard about it you probably don’t actually know how it works. You won’t know all the ins and outs, and most importantly you won’t know how to make a good amount of money from it yet. It can be tricky to master, and that’s why you don’t hear about an unreal number of people taking part in it. You can, however, master it and it could set you on the path to making a good amount of money. So what are the kinds of things you need to know? Here’s your 2020 guide to affiliate marketing.

Sign up for an affiliate marketing course

As I already mentioned above, you probably don’t actually know what affiliate marketing is. The idea behind it is pretty simple- in essence, a company or website will hire one or more affiliate companies (this could be you). These affiliate companies will include links to the parent company website on their own site, and every time the links are clicked on the affiliate company will earn some money. This is a method used to generate more website visitors, and it tends to be pretty effective when it’s used correctly. However, that’s just it; you need to know how the whole system works.



For that reason, I believe that signing up for a marketing course could be a good option for you. There are some top affiliate marketing courses out there, and if you choose the right one it could set you on the path to making serious money. These courses tend to cost a fair bit of money, which could put you off. However, that’s because they have the potential to teach you how to make even more. If you study properly and learn all the ins and outs of affiliate marketing, this original fee will seem tiny. You’ll be taught by the proper experts out there, so definitely give it some consideration.

There are a wide variety of courses out there that you could have a think about joining up with, so make sure you look into them before you actually join one. You don’t, for instance, want to spend too much money. This will frustrate you if you find out at a later date that there was a cheaper course available to you that would have trained you up just as well. You don’t want to invest too little, though, as you might not get all the knowledge you need to be successful. That’s why research is so important. You need to look at a few different marketing courses to figure out what ones are best for you. Read about the teachers, the prices, and the content that will be provided- this will give you the best chance of being successful.

Start small with your affiliate contacts

It doesn’t matter what side of the affiliate relationship you are on- it’s always important to start small in the beginning. The last thing you want to do is put too many eggs in one basket at an early stage and end up losing out on a lot of money or business. If, for example, you are an affiliate company trying to make some money, you shouldn’t simply choose one website and hinge all your hopes on it. What if that website fails, for instance? Or what if they don’t get enough visits and are therefore unable to pay you? That’s why choosing a sensible batch of companies to work for is sensible- you should hopefully guarantee a good flow of income.



If you are on the other side of the relationship, you should be careful about who you hire to be your affiliate companies. Make sure they have a good reliable platform to display your links on. You should also make sure that are respectable companies or individuals- you don’t want your links being displayed on a website with a bad reputation, for example. It’s all about ensuring you maintain a good image to try and attract as many website visitors as possible, because that’s what the internet is all about, after all. If you don’t hire companies who will get you, visitors, then there’s no point in hiring them in the first place.

Build up your contact list

When it comes to gaining exposure and making money with affiliate marketing on the internet, a lot of it is about who you know as well as what you know. If you aren’t able to build up a good contact list, your opportunities will be more limited. If, on the other hand, you get to know some big names or important people in the industry then they might be able to set you up well for the future. Trying to do things on your own is admirable and if you find the success that way, then fair play to you. However, getting your name out there through others is never a bad thing. More people will see either your website or your company, and it’ll give you a much better chance of finding contacts. You will, therefore, be much more likely to make some profits and that is presumably why you’re in this business in the first place.

By Helen Bell

© 2020 Copyright Helen Bell - All Rights Reserved

Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.

© 2005-2019 http://www.MarketOracle.Co.Uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.



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