How To Increase Backlinks To Your Site In Just One Week
How To Increase Backlinks To Your Site In Just One Week
To improve your website’s SEO performance, you have three options: Improve the quality of your content, optimize the website’s text elements (on-page SEO), or increase the number of backlinks that direct to your website (off-page SEO). In this article, I’m going to show you how to do the latter.
As the founder of two full-service digital marketing agencies, I’ve helped countless customers rank their websites on the first search engine results pages (SERP) by improving their off-page SEO. To help you boost your ranking, I’ve put together a brief guide to scoring valuable backlinks in only a week, without triggering Google penalties or resorting to black hat techniques.
1. Fix broken links.
Perhaps the fastest way to score high-value backlinks is to offer to fix broken links that exist on domains within your niche. This method involves contacting webmasters and reporting links on their website that lead to HTTP 404 errors or point to irrelevant or outdated content.
To do this, locate a resource page on a high domain authority website within your niche. Then, use the “Check my Links” plug-in for Chrome to find and automatically highlight links on the website that lead to 404 errors. If your web properties are suitable replacements for any of the broken links, it’s time to swoop in and let the webmaster know.
Find the webmaster’s contact information, and send them a friendly email informing them about the situation. Be sure to show them exactly which links are no longer operational. Then, offer a variety of helpful alternatives that the webmaster can use to replace those broken links. Of course, ensure that some of the resources you suggest are your own content.
Keep in mind that you’re doing the webmaster a favor by contacting them about their broken link. In return, the webmaster may feel obliged to return the favor by providing links to your content. The key is to be genuinely helpful without coming across as desperate or greedy.
Total time invested: two hours.
2. Write guest posts.
Authoring a guest blog post or two is one of the best methods for scoring backlinks from highly respected outlets in your field. To write a guest post, query the webmasters or editors of some of the websites and blogs with the highest domain authority scores within your niche. Politely introduce yourself, and ask them if they would be willing to publish a guest blog post for free on their website in exchange for a dofollow backlink.
However, you should be careful not to veer into black-hat SEO territory when publishing guest posts. Posting low-quality blog articles on content mills or private blog networks (PBNs) is one of the easiest ways to rack up Google penalties, which negatively affect your website’s ranking.
When pitching guest posts, make sure your content is well researched, professionally written and published on a legitimate platform that isn’t recognized as spam or malicious. This way, you can reap the benefits of the backlinks they generate without being penalized.
Time invested per post: five hours.
3. Use social media (and Reddit) to your advantage.
Your social media platforms should already link to your website. However, Reddit is one of social media’s unsung heroes when it comes to scoring backlinks. With an Alexa rank of 19 (at time of writing), Reddit is one of the most widely used and trusted sources for information online. Better yet, it’s a wellspring of niche communities dedicated to common interests.
No matter what niche your website or business finds itself in, chances are there’s a large community of Redditors dedicated to discussing it. With a free account, you can post on dedicated message boards on Reddit (called subreddits) and add links to your website.
The catch, however, is that Reddit is heavily moderated, and most subreddits have rules against self-promotion. So, your goal is to post informational, value-added content on subreddits to establish yourself as a trusted authority within your subject. Make sure every post isn’t purely self-promotional and that it answers questions that your readers might have. This way, your posts won’t get taken down by subreddit moderators and will funnel traffic to your site.
Time invested per post: one hour.
4. Write free testimonials.
One of the easiest ways to rack up backlinks is to write testimonials for products you’re using. To do this, reach out to the owners or PR representatives of companies whose products you enjoy. For instance, if you’re in the digital marketing niche, you could ask to write testimonials in exchange for backlinks to the owners of Ahrefs, SEMrush, Raven Tools, MailChimp, BuzzSumo, Hootsuite and Buffer.
Time invested per testimonial: 30 minutes.
5. Promote your best content.
You can’t expect backlinks to organically arise without a little nudge. To spark discussion around your content, take one of your best blog posts, and share it around to your network, social media following, and friends and family. Kindly ask them to share your content if they find it to be useful.
Second, email or direct message authority figures and bloggers within your niche, and ask them if they would be willing to review your content. Many top bloggers and influencers send email blasts to their followers that include links to content they’ve found useful or insightful — by pitching your content to them, you can ensure that your content is included.
Time invested: 10 minutes per email.
Put it all together.
Above, I’ve listed five steps to increase your website’s backlink count in one week or less. By following this procedure, you can pick up backlinks that send PageRank to your web properties and improve their SEO performance. However, you should remember that content is still king — unless your content provides value and original insights, your chances of scoring links from high-authority domains are little to none.
How To Get High Quality Backlinks
Published Friday, May. 15, 2020, 3:25 pm
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As is the case with SEO overall, the building of backlinks is now all about quality over quantity. In short, not all backlinks are created equal and the emphasis now is all on the forging of high quality backlinks earned by investing considerable time in attracting high authority sites into linking to your site by doing research and sophisticated digital PR.
Lojix, a digital marketing agency in the UK, says that one of the most important ways to get started in the mission to achieve high quality backlinks is to become a trusted source for journalists and bloggers. This may seem like an arduous task that will involve many hours of hard graft, but while the graft will pay extra dividends getting started is quite easy. You can register on HARO (Help A Reporter Out) which is a platform for bloggers and journalists and others in PR. It’s almost like an online dating platform except it connects those in need of sources with people who are after links or exposure (you). You will need to keep your eye on the ‘requests’ section of the platform to see what you can contribute to, sending bloggers and journalists concise pitches as and when you can. You are now on the road to receiving valuably high quality backlinks.
The skyscraper content technique
Skyscraper content is an inbound marketing technique that if you are diligent and a decent writer can pay real dividends. The idea is to find high performing (but not necessarily high quality) content in your field and write a very similar article that is many times better and maybe a bit more up-to-date and therefore relevant. That is the first step. One thing, ensure you quote some industry figures in your article that are active on social media – this could help you no end in the next step, which is: promoting your content. You need to use your social media platforms to cleverly market your content. Tag and mention and even thank people you have referenced in your article, hoping for shares. Tag others you think may like your article and as long as you don’t come across as spam or desperate you should get some pleasing results. Make sure you try to structure your content in such a way as to give it the best chance of being the go-to content on your subject. One of the most optimal strategies is to make it a top 5 or top 10 list. Such articles are easier to read and often searches are made requesting precisely such a list – feeding not only consumer demand but also the algorithm beast!
Ultimate guides are a powerful tool
Never underestimate the power of an ultimate guide. They are so easy to link to and bloggers and journalists hoover up such content and link to them as easily as they breathe. Often short, snappy articles perform better, but for ultimate guides, this goes out of the window and long guides tend to do really well. An ultimate guide can be like your backlink cash cow as they just need a little tweaking every now and then to keep them up to date and relevant and they will hopefully continue to supply you with quality backlinks for months and even years to come. Make sure you structure the guide well, with cleverly thought out subtopics and bullets to make for easy and quick navigation to salient points.
Make use of popular formats
Videos and quizzes are among the most popular content formats along with lists, ‘how to’ posts and infographics. So much content is well written but ignored as it is in the wrong format. Do a little research on what makes for a popular content format in your area and you’ll be rewarded by more views and by proxy more backlinks.
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How To Get Backlinks For Blogspot
If you've set up a Blogspot -- more commonly referred to as a Blogger -- blog for your business, you need to create good content and promote that content to see more traffic come to your blog. One of the ways to get more traffic is through "backlinks," which are links from someone else's blog back to yours. Change your Blogger settings to make those backlinks visible under your blog's posts, then encourage people to link back to your blog.
Log in to Blogger with your username and password, then click on the title of your blog from the blog list.
Click "Settings," then "Posts and comments." Scroll down to "Show Backlinks" and select "Show."
Click "Save Settings" near the top of the page. Your blog is now enabled to show backlinks, when you get them.
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Comment on other people's sites and include the URL for your blog. You likely read blogs that have a focus similar to your own which you use for reference or to browse for fun. When you show these blog owners that you are an active member of their sites, they're more likely to visit yours -- which in turn can lead them to mention you in one of their future posts.
Link back to others' sites. If you want linkbacks, start out by giving some. Visit those sites with similar missions or interests, locate some good content, then refer to that content when you're blogging about a particular topic. If those bloggers have backlink notifications enabled, they'll get an alert when you backlink to them -- which may encourage them to do the same for you.
Create valuable content. Your blog -- and your business -- is likely focused on a niche market or a particular subject matter, which attracts a certain type of person. Try to think of ways to appeal to those people and make your content something they'd want to share with others. Create timely posts about holidays, write top-10 lists, or start a weekly feature such as the "recipe of the week" to give readers something authoritative and valuable to share with their own readers.
Ask directly. If you have colleagues or associates in your field, ask them up front to put a link to your site on theirs, and offer a link to their site in return. It may seem strange to go begging for a linkback, but it's not uncommon -- in fact, some people pay a lot of money to do it in another way -- it's called advertising.
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